WeSchool to host International Conference on Social Media Marketing

In only half a decade, social media has altered consumer behavior to the extent that one third of consumer spending today may be driven by social inputs like reviews and comments. And it is estimated that, by 2022, four out of every five transactions will be driven by social media. As consumers become more empowered, it’s crucial to use social media to engage and connect with the customers. Thus, it is has become imperative to develop models and methods to augment the effectiveness of social media marketing in emerging markets like India. Keeping in view such developments, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) in association with Academy of Indian Marketing, is organizing ‘International Conference on Social Media Marketing in Emerging  Markets‘ on the 25th and 26th of July, 2014 at ITC Gardenia, Bangalore.

This conference is designed to provide understanding from industry experts on the fundamentals of how to strategize on the social media marketing initiatives and network with ease; develop contemporary ways of acquiring new customers and increasing the impact that one makes on potential customers. The conference will see a confluence of eminent speakers that include leading experts from the world of marketing practice and academic researchers from global business schools who will brainstorm on the challenges faced and design multiple strategies on the way forward to create a win-win situation for all stakeholders. Dr. Arvind Gupta, IT Head, BJP, Atul Singh, Group President Asia, The Coca Cola Company, Prof. Dr. Uday Salunkhe, Group Director, Prin. L N Welingkar Institute of Management Development & Research, Dr. Jagdish Sheth, Charles H. Kellstadt Professor, Marketing and Strategy, Emory University, Nishanth Rao, India Head, Linkedin are some of the eminent speakers that will set the stage for the deliberations on the theme “Social Media Marketing in Emerging Markets”.