Unique Entrepreneurial Project at Lovely Professional University

Lovely Professional University (LPU) has come up with a new idea to teach the students “Management Fundamentals” instead of Case Study. To implement this approach University and students from its School of Business started a unique entrepreneurial project “Lavish Card”.

The idea was to provide access to these Card-holders to premium brands both inside and outside of the campus, at reasonable price. For this, various MBA, BBA students groups were formed to promote the concept, to bring various brands under single umbrella and to focus on marketing strategies.

Agenda is to launch the card in nominal charge within the campus at Rs. 199/- .In turn, the ‘Card’ subscribers will have attractive offers worth Rs 15,000 from 15 brands on purchases made. All the brands included are of students’ interest like Hardy’s World, Fitness Edge etc. In fact, this project will provide practical exposure to business students towards conceiving business ideas, tie-ups, and to sell products in the markets.

While Launching ‘Lavish Card’, LPU Pro Chancellor Ms Rashmi Mittal congratulated faculty for conceiving and bringing forth this unique idea. Explaining about the project, Ms Mittal informed: “This activity will help students in learning how to make identification of needs & how to understand different customer segments. As such students will also get prepared for running a business. In the next edition of Lavish Card, many other big brands will also be included.”

A student of BBA Sambhav Suri said: “This project is assigned to me for my cumulative assessment towards my study program. Promotion of this card is indeed going to help me greatly towards my communication skills, marketing and contact-making steps. I will also learn how to enter marketing segments and how to create rapport with possible customers.”

Source: Bharat Tiwari, click4college Specialist