• Huda colony, building No. 1094 , sec 46, Gurugram

Mr. Joyanto Mukherjee, the brand new Dean at Thadomal Sahani Centre for Management, Mumbai (TSCFM) is also the youngest Dean ever (just 30 years old), in India. He has been felicitated as one of the Top 10 academicians in Asia by a Germany based think tank named ITE. He was also the only academician on the Advisory Board of Direct Marketing Association of India.

Prior to joining TSCFM, Joyanto became the country's youngest academic head at the age of 25 heading HMFIJ, which was recently recognised as one of the Top 10 Innovative Media Schools in Asia.

HTcampus grabbed a rare opportunity to speak to this dynamic business leader on his aspirations, dreams and education sector as a whole.

Take us through your professional journey.

My first professional stint was as a freelance journalist at the age of 17. An educational role happened all of a sudden. I got my first break at HMFIJ, where I started out with 18 students and 1 chair as my cabin. Today when I look back at more than 200 students enrolled in the institute, I feel delighted at how far I have come. 

What did you aspire to be when you started out? Is your career graph as per how you imagined it?

I dreamt of an Army life or of becoming an ace footballer. But somehow, I ended up in education! (laughs)

From being the Director at HMFIJ to Dean at Centre for Management, how do you think your role will change?

It is a giant leap from an M- School to B-School. It is like moving from Porto FC to Chelsea FC for Jose Mourinho. Although technically, my favorite team is Manchester United…this example suited better. The challenge, up-front, looks big but I think the courses which are to be offered by Thadomal Shahani Centre For Management are unique. Also, since TSCFM has launched their Centre for Media Studies, Centre for Technical Research, Centre for Entrepreneurship and Centre For Liberal Arts, it looks like I’m going to enjoy my tenure here.

Any takeaways from your stint at HMFIJ? 

Listen to students more than anything else. Make them your strong point and nothing is impossible.

What are you looking forward to most at TSCFM?

The very fact that this can become the top and most different B school of our times is the biggest pull. TSCFM has a lot of values and ethics in place. It also has a brilliant MBA programme to offer and that is what is needed to be made known to the masses. The potential of TSCFM becoming the biggest educational triumph of the decade is really fascinating. The uniqueness of the MBA being offered here and the freedom I am getting it to make it more student-oriented is the biggest challenge for me. It is a daunting task, but I’m very excited about it.

Can you think of a marketing class being held at Crawford Market and not in a classroom? Well, we are doing it here. We are taking the students into the real world and converting public places into classrooms. We are making the MBA more student-oriented and aiming at helping them grow 360 degrees. This will be the Asian Harvard, but with the proper tadka of youth and 'dhamaal'.

 

With digitalization of media, would you agree that Mass Communication as a subject has come a long way? What kind of changes have you perceived in the last 5 years?

Internet and Social Media websites like Facebook have changed the way Mass Communication functioned earlier. Mass Communication is a large field now with a lot of interesting possibilities. Regardless of your background, you are on Facebook and other social media. The way you perceive the world is very different from what it was, say, 4 years ago. That is exactly what I tell students; regardless of what mainstream course you are studying, you should have knowledge in Mass Communication because it is not only the present but also the future. Networking is key to get ahead anywhere in life.
 

What is the way ahead for Journalism and Mass Communication students?

Students, today, need to adopt digital as the main mode of expression of speech and thought. Uniqueness and responsible Journalism is the need of the hour in India today. Not many people realize it, but being the fourth pillar of democracy, Journalism is a very important profession. It helps shape the mindset of masses. And that is important, as it affects an entire population, which is directly proportional to the progress of the country. Whether one should be more bothered about an upper caste marrying a lower caste or should one focus on what the government is doing with the taxpayer’s money, is something that a Journalist should be able to evaluate and execute. And they need to be original; otherwise they will find themselves lost in the massive sea of nondescriptness.
 
 

What, according to you should be the focus in specialization for Journalism & Mass Comm. students?

They should now be focusing on story layers and insight. If there is an accident on the highway, the way of covering the story has changed and now the reader now looks for the 4 W’s (who, when, why, where) and H (how) more than just plain stories. Also, there is a need for fresher ideas and news. Viewers and readers want freshness and newness. So give them that. And as mentioned above, digitalize everything as today’s reader is online.
 
 

Management is a whole new field. Which fields of management do you think are most popular and why?

Marketing and Finance remain an all-time favorite, but HR and Entrepreneurship is catching up big time. This is because both employers and potential employees are looking for diversity in job roles and responsibilities. In the recent years, we’ve seen how entrepreneurships and start-ups have taken the market by storm. New job opportunities are cropping up because of this change in the Indian job market.
 

How do you foresee the shift in education in the coming years?

I think Indian education is in a good shape as students are slowly opening up their horizons beyond the mainstream courses. The Indian education scene needs younger courses, which are more acceptable and are more student-friendly. That is the shift I foresee. I see courses being rolled out for the students with more focus in the student and also on orthodox subjects. 
 

Any advice to students to become successful leaders/ entrepreneurs?

Do not dismiss any idea as a dream. If you are not sure, come to me. 
 
 

Disclaimer: The opinions expressed within this article are the personal opinions of the interviewee. The facts and opinions appearing in the article do not reflect the views of click4college and click4college does not assume any responsibility or liability for the same.

 
 

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